Should Arturia continue to release new virtual synths? No! At this juncture, the end user market is saturated with virtual Synths.
The Moog V, ARP 2600V and other Arturia Soft synthesizers have made a significant contribution to electronic music, and to date, enjoyed symbiotic functions! User feedback has played a roll in future software designs for Arturia; and the musician in return, gets emulation software that allows for realistic analogue synthesis. Arturia software allows the user to design or modify a sound. So for now, it’s an all win situation for both the musician and Arturia. But, why continue to design emulation software in a market that’s saturated with emulation Synths. ? Moving into the hardware arena is one possible solution, another would be to address sound modification by designing software that either emulates, or is unique in the current sound modification arena. Perhaps designing a control device that made musical sense would be a good direction too.
Western music theory can, and in my opinion, should be studied by engineers. For example: Schillingers “theory of interference” is a good starting point for software engineers who want to design a sequencer with poly-rhythmic potential. Schillinger is not easy reading, but C++ without a defined direction is useless. Intuitive design and user feed back helps, but it isn’t always realistic. Personally I’d like to see Arturas efforts directed towards new unexplored soft/hardware design.