Grenoble, FRANCE – NAMM Show, Anaheim, CA, USA – January 14, 2010

ARTURIA announces a series of three hybrid synthesizers: Analog Experience THE PLAYER, Analog Experience THE FACTORY and Analog Experience THE LABORATORY.

Analog Experience THE PLAYER -25 keys- is the smallest, most lightweight and simple version of the series. It features a compact MIDI keyboard controller and light version of Analog factory software giving a very easy-to-use and affordable package including the very best of Arturia’s signature sounds and a dedicated quality keyboard perfect for the mobile musician.

Analog Experience THE FACTORY -32 keys- (previously named “Analog Factory Experience”) adds a dedicated keyboard to the Analog Factory software, allowing all sounds to be dramatically modified instantaneously and making this hybrid ensemble stand apart from any other.

Analog Experience THE LABORATORY -49 keys- is the professional grade version of the series. It is featuring a top-notch MIDI keyboard controller and THE LABORATORY version of Analog software that has the same preset-based collection of sounds. This premium controller gives the fullest access to Analog Laboratory software with pre-assigned controls.