ARTURIA announces the release of Analog Experience THE FACTORY



Grenoble, FRANCE – June 10, 2010

ARTURIA announces that “Analog Experience THE FACTORY” is now shipping.

Analog Experience THE FACTORY is the redesigned and enhanced version of “Analog Factory Experience”. By combining a native software application and a dedicated controller keyboard, it offers a simple, rich and exciting experience.

Musicians just need to plug the keyboard via USB and launch the software. From there they can put their mouse away; everything is easily controllable from the keyboard. As a matter of fact, the user experience is the same as on a traditional Hardware synthesizer, except that Analog Experience THE FACTORY brings many more sounds (3500 high quality synthesizer sounds), a better integration within DAW’s, and all this at a price that is hard to beat.

Analog Experience THE FACTORY includes a high quality 32-key keyboard controller, with premium key-action, channel aftertouch and an aluminum frame that is bristling with controls. Combined to the new MIDI Control Center application, THE FACTORY is child's play to use with any third-party software or hardware instrument.

Main Features:

· Hybrid synthesizer based on advanced Software/Hardware combination:
o New Analog Factory 2.5 inside the box
o 32 Universal MIDI keyboard with velocity and channel aftertouch
o Plug and play: the Hardware and Software instantly recognize each other and
offer perfect integration.

· Analog Factory 2.5:
o 3500 synthesizer sounds that have shaped modern music production
o All presets are carefully selected from the Arturia Classic Synths: the Mini V, the Prophet V, the ARP 2600V, the Modular V, the CS-80V and the new Jupiter-8V
o Smart preset manager: quickly filter the presets to your requirements, by instrument, type, characteristics.
o Straightforward editing: each preset’s key parameters are accessible to modify the sounds.
o Full compatibility with major formats and hosts on Mac OS X and Windows XP/ Vista/ 7 (VST, AU, RTAS)

· THE FACTORY keyboard:
o Ultra-thin aluminum and wooden case.
o 32 semi-weighted keys with velocity response and aftertouch.
o Works as a Universal 32-key MIDI keyboard.
o New MIDI control center to set up MIDI integration with any external software or device.

MSRP: $299 / 249€



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