Yamaha Corporation of America and Arturia announce distribution agreement


Yamaha Corporation of America and Arturia announce distribution agreement
Grenoble, France; Los-Angeles, USA - July 20th, 2005
As of July 1st 2005, Yamaha Corporation of America has taken over distribution and marketing of Arturia software products in the United States. Arturia, a leading maker of virtual software synthesizers based in Grenoble, France has developed a reputation for creating the most realistic sounding virtual recreations of vintage analog synthesizers in the market.

In fact, Arturia’s Moog Modular V and Minimoog products are the only software synthesizers that are officially endorsed by Dr. Bob Moog. Arturia also makes virtual synthesizers that recreate the sound and graphic user interface of other well known vintage synthesizers including the Yamaha CS80 and ARP 2600. All of these products use Arturia’s proprietary TAE® (True Analog Emulation) modeling engine which allows exact reproduction of the tonal characteristics, unique to each of these sought-after vintage synths

Recently, in co-operation with IRCAM, the well known French research institute, Arturia announced “BRASS”. Using advanced physical modeling algorithms developed by IRCAM, BRASS allows desktop users to accurately recreate the sound and instrumental characteristics of brass instruments including Trumpet, Trombone and Saxophone.

Storm, a complete turnkey music studio suite including virtual synthesizers, audio and midi phrases and an easy to understand single window interface round out the Arturia’s complete lineup of software products.

“Arturia is a perfect addition and compliment to our line up of music production products that
currently includes Steinberg software and Yamaha hardware “states Pro Audio and Combo
General Manager Tom Sumner. “Arturia has created a unique niche in the software synth market
by offering products that have stunningly faithful graphic design and sound quality.”

“Our products are a great fit with Steinberg’s DAW platforms and Virtual Instrument line and with Yamaha‘s range of synthesizers, digital mixers and computer interfaces” states Frederic Brun, CEO of Arturia. “We're more excited than ever about the future. As we continue to focus on exploring the next level of technology for musicians, we can rely on Yamaha Corporation of America to provide the field sales and support staff to take Arturia to the next level in market presence in the United States.”



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