Dear partner,

On Tuesday, April 21st at 6PM CET, Arturia will introduce the latest addition to their Augmented series.

Augmented PERSIA is a software instrument that unites the expressive depth of Persian and Middle Eastern instruments with the power of modern synthesis. 

From the resonant pluck of the Oud, Tar, and Saz to the breathy Ney and bowed intensity of Alto Kamancheh and Shah Kaman, each sound is captured in exceptional detail and can be morphed into bold, expressive hybrid textures.

EMBARGO until Tuesday, April 21st at 6PM CET

_Acoustic Instruments Reinvented

Augmented PERSIA is an exploration of a distinctive Persian and Middle Eastern musical palette, reimagined through a modern hybrid workflow. With 6 deeply-sampled instruments, expressive articulations, and Augmented’s multilayered synthesis architecture, it moves effortlessly from rooted acoustic timbres to cinematic movement, abstract texture, and contemporary sound design.

Access production-ready sounds instantly with intuitive preset browsing, then shape and transform them with Morph, macros, modulation, sequencing, and effects.

Please note, this link will NOT go live until the embargo is lifted.

_Discover Augmented PERSIA

Distinctive acoustic palette

Augmented PERSIA offers a rich and characterful collection of Persian and Middle Eastern instruments, including Oud, Tar, Saz, Ney, Alto Kamancheh, and Shah Kaman - each captured with nuance, depth, and expressive detail.

Cutting-edge synth engines

Powered by Virtual Analog, Granular, Wavetable, Harmonic, and Simpler engines, Augmented PERSIA opens the door to evolving ambiences, hybrid textures, experimental processing, and bold sonic transformation.

Deep sound design

Fine-tune your sample and synth layers, then add modulation, arpeggiation, sequencing, effects, and macros in one streamlined interface designed for fast, musical exploration.

Expression & morphing

With the Morph control, move across a wide spectrum of sound - from organic instrumental realism to otherworldly synthetic color - and reshape key sonic characteristics in real time with intuitive macros.

Versatile presets

Explore over 200 expertly-crafted presets, from authentic instrumental tones and earthy drones to processed textures, luminous sequences, and cinematic hybrids designed for modern composition and production.

Exclusive offers for existing Arturia users

To celebrate the launch, existing Arturia users can access Augmented PERSIA at a limited-time introductory price or unlock Augmented Series 8 at an exclusive price.

Augmented PERSIA

Get Augmented PERSIA now and explore a distinctive new palette of expressive acoustic timbres and modern hybrid sound design.

Augmented Series 8

Discover the full spectrum of acoustic instruments reinvented with Augmented Series 8, including Augmented PERSIA and the complete Augmented collection.

Users can log in at arturia.com to view their exclusive offers, available for a limited time.

EMBARGO until Tuesday, April 21ST at 6PM CET

Press partners: your marketing assets

Marketing assets now available!
Click below to find all of our product images, graphics, campaign messaging, and more.

Please respect that this information is confidential until the embargo is lifted.

About Arturia

Founded in Grenoble, France, in 1999, Arturia specialises in the development of music software and hardware for musicians of all abilities.

They are a team of passionate people, dedicated to musicians and the exploration of sound. Their aim is to create tools that encourage musical discovery, nurture inspiration, and savor the creative process - from re-imagined classics to trailblazing innovations.

Operating in 55 countries, they have offices in France, the USA, Mexico, and Hong-Kong.

For review enquiries please e-mail: pr@arturia.com
For Arturia info contact: market.team@arturia.com
For US-specific Arturia info contact: ian.martinez@arturia.com